Promotions

Major sporting events offer a great opportunity for retailers and brands to captivate consumers and tap into the excitement created by running cashback or refund-based promotions. Whether it is a particular driver winning the Indy 500, a no-hitter game, or a clean sweep in the World Series, we can help you design an insured promotion that eliminates the financial risk of paying out.

Be it snowfall on Christmas day or record high temperatures, we can insure against promotions offering customers refunds on purchases or free goods linked to pre-specified weather conditions on any day of the year.

Over-redemption insurance allows brands and marketers to fix their promotional budget, removing the financial cost of a coupon or free product promotion that yields a higher than anticipated redemption rate from consumers. Examples of types of promotions that can be covered include on-pack and in-store promotions, direct mail, loyalty programs, gift card programs, prepaid credit cards or paper and digital coupons.

We help sponsors, advertising and sales promotion agencies add an insured guaranteed prize to traditional sweepstake contests, that offer randomly selected winner(s) the chance to win a share of a huge jackpot should their entry contain a specific answer or prediction linked to an uncontrollable future occurrence – e.g. guessing the correct score in an NFL game or the exact time/date of a particular event occurring.

Register-to-win games can be an effective and low-cost approach to reach new audiences, capture data and generate leads. These promotions offer registrants the chance to win a share of a large prize when and if a pre-specified event occurs – e.g. a trade show exhibitor offers attendees the chance to win a share of $1m if they subscribe to their platform and a specific player hits a hole-in-one at The Masters.